Micro sites

A micro-site is a single page that supports initiatives such as marketing campaigns, single events or promotions.  They can be a holding page for a new (larger) initiative. 

They:

• can respond to a call to action contained in advertising
• act as an extension of a campaign with the same imagery, keywords and offer
• can support online or offline campaigns
• are more effective if they have a narrow focus
• do not try and convey the complete range of services that a company might offer
• increase campaign conversion rates as the viewer is not distracted or confused by other content
• can be put in place while a full website is being developed