Three Steps to Success

What is Three Steps to Success?

Our blueprint for success on the web.

It's a framework that puts in simple terms, what you have to do for your efforts online to work.

It's a framework for more sales, more enquiries, more interactions.   A framework for people who want to save money and make customers happier.

The framework has three elements - all of which must be in place.

1. Plan

You know what the saying is 'Failure to plan is a plan to fail'.

Before a website build or re-build, a clear understanding of the goals and objectives of your website is needed.

In the first step of our web development process (which also has three steps!), we work out:

• The role of your website in your overall business strategy
• Your brand - it's unique proposition and personality
• Specific website objectives - whether it is x number of visitors, sales or enquiries.
• The target audience and how they think and behave online.  We may develop personas as part of this step.
• A list of keyword phrases to guide site structure, search optimisation and marketing activities
• What is functionality needed to acheive the site objectives
• The look and feel requirements

2. Build

A website is the hub for all online activities, so it is vital to get it right!

It must be visually compelling, easy to use with great content.

It also has to be easy to find.  And convert visitors into customers.

The website should also be built to evolve.  You should be able to add sections, content or new functionality to reflect the changing needs of your business.

Too many businesses rush or skimp on the build only to find the website doesn't actually deliver value to their business.

3. Promote

This means getting more people visiting the website (ie traffic)

• Search engine optimisation and marketing
• Social media engagement
• Integration with offline activities

How do you get the Three Steps?

• Talk to us and we'll work on a plan for you that is as unique as your business
• Pick an area you want to focus on and we'll dive right in with a targeted intervention
• Talk to us about our Website Management Packages that encorporate all three steps

Imagine having a plan of how to get more from your website that is as unique as your business. What are you waiting for?