Social Media

Social Media Planning and Implementation

New Zealand has one of highest levels of access to and use of the web in the world.  If you don’t have an effective web presence, you are missing out on getting in front of the 80% of people who use the web for research before they buy anything.

But having a nice looking website is no longer enough. People like doing business with people.

You have to engage with your customers - this is where social media has a role. 

What is social media?

Social media is the use of web and mobile technologies to conduct two way dialogue. 

People use social media to share, question and comment.  And it is very powerful.

Effective use of social media is not just about having Facebook or Linked In profile, a YouTube and Twitter account and blasting status updates or tweets about how great your product or service is, or your latest special.

It is about building relationships with people and communities.  It's another string in your marketing and customer service bow.

Social media for your organisation

Promoting your services is part of the picture, but social media can also be used to:

• Raise brand awareness
• Generate leads
• Get feedback
• Provide customer service and support
• Conduct research
• Attract employees
• Respond to complaints
• Build loyalty
• Build industry communities

A strategy for your use of social media will depend on who you are and who your audience is and your over-arching business and marketing plans.

How we can help

We can help by creating a social media plan including where, when and what to do.

We do this using a methodology we've developed that includes:

Research - what are your prospective and actual customers using to communicate? What social platforms do they use to engage?  What are your competitors doing?

Investigate - what are your business goals? What is your current web strategy and how will your social media strategy fit into this? What internal capability (skills, experience, resources) do you have available?

Plan - we develop a plan that specifies what you need to do and when to acheive your goals. We'll come up with some metrics that you can actually track, to see how you are doing.  We may also help you implement some aspects of the plan. This may include training, setup of profiles, monitoring and updates.

Review - After an agreed period we get back in touch to see how you are doing, if we are not already monitoring your social activity. If necessary, we'll tweak your plan as required.