Search engine optimisation (SEO)

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Sales equals traffic plus conversions - but can your customers find you?

Before you spend large amounts of money on a SEO or SEM campaign, make sure that you know what you need to improve and how.

What we do

1. Optimised site designs

All our new websites (or redevelopment efforts) are optimised for search. This means:

  • Standards compliant code
  • Logical content architecture that is focused on end user buying behaviours
  • Keyword focused navigation
  • Metadata, image alt-tags and link titles that include keywords and phrases
  • Headings that include keywords and phrases
  • As part of a design project we can also develop search optimised content
If your site design is not search optimised, other efforts may be in vain.

2. Search Engine assessments

One of our suit of targeted performance assessments, Search Engine assessments identify areas for improvement and provide an action plan that you can execute yourself or with help. 

You should order one today if you:

  • Have just started thinking about search engine optimization (SEO).
  • Want to generate more visitors to get more sales.
  • Are considering outsourcing SEO, or doing it yourself.Results of an assessment can help you decide whether to outsource SEO or do it yourself by telling you what is required.

3. SEO solutions

Along with site re-designs, we can assist with the implementation of your SEO improvement plan:

  • Keyword development.Expand your list of keywords and phrases
  • Content development and management - improve the quality and quantity of your content.
  • Link development - particularly important for those in competitive industries.  We will not submit your site to "100's or 1000's of directories as this is (more or less) ineffective.
  • On-going monitoring and reporting.Monthly review of visitor behaviours to ensure content is targeted,
Price will be quoted based on requirements.

These activities are based on the Essentee SEO Success Framework

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Search Engine Optimisation is part of Step Two of the Three Steps to Success Programme, which focuses on getting more traffic to your site.

 

Search Engine Assessment

Need more traffic?

SEO assessments

Already have a great looking site that's well designed and easy to use?

Need to get more visitors?

If so, a Search Engine Assessment might be the place to start - before you spend money on a search marketing campaign. 

Find out what you can do to be found.

Deliverables: A report highlighting strengths and areas needing improvement with recommendations.

Cost: $695.00 plus GST - Up to 6 keywords and phrases.  We will quote for longer keyword/phrase lists.

   

SEO Explained

Search Engine Optimisation or SEO is considered by some to be the foundation of online marketing. This is because of the tendancy for people to search for something they want first, before trying other ways.

When someone types a keyword or phrase into a search tool (eg Google) and presses the search button there are only two outcomes - they will find your or they will find someone else.

SEO is what you do to get your website to appear prominently in search results when a searcher submits a query relevant to that website.

Read more...
   

Organic Search vs Paid Advertising

There are two main ways of using search engines (Google, Yahoo, Bing and others) to drive traffic to your website:

  1. Organic search results.
  2. Paid search results.
Read more...
   

SEO Articles

Read our articles about search engine optimisation (SEO):

   

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