Our process

Coaching for web managers is like business coaching but focused exclusively on the activities involved in managing a website.

Our process:

Plan-Action-Review-Refine
  1. Plan:
    • establish goals and desired outcomes
    • obtain agreement on goals and approach
  2. Action:
    • Carry out coaching activities
    • Typically this will be face to face
    • This may include implementation of tools or improvements, discussion of issues, observations etc
  3. Review:
    • Assess results against desired outcomes
  4. Refine:
    • Repeat, practise and fine tune as required

Coaching can be as formal or informal as you need.

Topics

Specific areas we target:

  • Website goals and key performance indicators
  • Content management systems and processes
  • Content architecture
  • Website design concepts
  • Improvement strategies
  • Website project management
  • Customer service for E-commerce
  • Reporting and analytics
  • Web marketing including use of social media and search engine marketing
  • Recruiting and managing web teams
Banner