In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google...
These articles have been written by Essentee to help you understand some of the important things about managing websites. We'd love to hear your feedback on what you found useful or interesting. If there's an area that you'd like to see covered, let us know!
This list is a collection of references to sites and reports related to social media gathered while doing research on the use of Social Media in NZ.
There are many factors to consider to make for an effective website, but we've compiled some of the key ones to get you started.
It's not easy putting together content that is targeted, effective but optimised for search.
It can be a balancing act between keeping it short and including enough information to cover all the points.
Web copy, in contrast to content, persuades the reader to do something.
Otherwise known as sales or marketing copy, it's a different beast than web content.
Google AnalyticsTM is a powerful web reporting tool - and it's free.
We've compiled a list of suggested online directories as part the 'first stage' of link development for your website. We don't guarantee a result from listing on these sites - link building is one tactic in a range that contribute to search optimisation.
Sign up to receive regular tips on how to be a success on the web and get a free copy of the Social Media guide for business!