Website optimisation

Regardless of what you want your site to achieve, it comes down to a simple formula:

Outcome = Traffic + CONVERSIONS

To do this, your site must not only be easy to find but also:
  • Be easy to use
  • Be visually compelling
  • Have great content
  • Build trust
  • Perform well and consistently across a range of user environments
  • Target customers needs and specific goals
If your site is under-performing you'd want to find out what to do about it, right?

If yes, our site optimisation services could be what you need!

Increasing your conversion rate can be more cost effective than increasing traffic

Step Two of our Three Steps to Success programme focuses on what you need to do to increase the number of your visitors that become customers.

3stepstwo_sm

These activities include:

There may be a problem in one area, in which case we may conduct more indepth analysis such as a usability review.

This will tell you what obstacles are prevent you from achieving the outcome you want and how to resolve them.

Before embarking on a costly redesign or improvement project, start with a plan and an assessment of your site so you know which areas to target.

Competitor Comparison

Do you want to keep up with  beat your competition?

A Competitor Comparison is a review that focuses specifically on your competition - what they are doing that you aren't.

We review three competitor sites in depth - organisations that have a similar offering and is targeting the same audience you are.

And if you don't know who your competition is - we'll find that out for you.

What you get:

A report highlighting strengths, and the areas you need to improve and includes:

  • Your search engine performance (where you rank)
  • Your competitors search performance (where they rank)
  • Paid advertising activity
  • Analysis of each of your competitors - style, structure, content, use of social media and more
  • Specific actions on how you could compete including recommended search phrases

Here's what people say about a competitor analysis:

"The analysis was very comprehensive and showed us what search terms people were using to find our services. It was a really interesting exercise, it showed us what our competitors are doing and what we need to do to better to win the business!

They gave us a very clear list of what to do, it means we can just get on and do it."  Sharon Main - Aspire Group

Knowing what your competitors are doing means you can do it better.

Better means more visitors, more enquiries, more sales!

Investment: $690.00 plus GST

Contact Us to order your report.

 

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