How do I get the content together?

You have two choices when it comes to compiling the content for your site.

1. You get an expert to do it
2. You do it yourself.

Which one you choose depends on your budget and the skills you have access to.

Getting an expert is a good choice if you can.  This will get you professionally written content targetted to your audience and their needs.  It should also be optimised for search.

If you are constrained by budget, you can compile content yourself, but we'd recommend having an expert to refine and edit what you have put together.  Unless of course you are a content writer yourself - but don't underestimate how long it might take you to write it yourself!

Before writing content you need to plan the content architecture for your site - ie the logical structure of the information, how it's grouped, categorised and referenced.

We have put together a Good Web Content Guide for those do it yourself-ers.