Latest from the Essentee blog
Keywords in the URL or Filename
In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google...
In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google...
Thursday, 04 March 2010 07:39
A fortnight ago a site redesign for a client was launched, and this week they reported that they got their first enquiry from the website.
It was a referral (ie someone had told the person about the company), which initiated a discussion about the vital role your website plays in supporting referral business.
A visitor might know there's a good chance you have what they need - but why would they chose you over your competitors?
Wednesday, 20 January 2010 09:28
Does your website support your brand personality?
Your website needs to reflect your brand image and personality. It must reflect what you stand for - your values and culture. This takes more than displaying your logo and having a design that matches your brand colours.
Wednesday, 20 January 2010 00:00
In some previous blog posts we lectured about spelling and grammar, and how important it is. And then found all the spelling mistakes in that very blog post.
How embarrassing. No good saying that we've only just discovered the spell check in the CMS we recently moved the Essentee site into.
