In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google...
Sunday, 25 April 2010 07:40
The E-Myth is a must read book for those thinking of starting a small business. The author Michael E Gerber described how essential it is to build a core operating system into your business. He describes the process of creating this system as a simple, three step approach - an approach that has some symmetry with our Three Steps to Success (on the web).
Monday, 08 February 2010 00:00
This is the last post in our series about common mistakes small business make on the web. You can read the previous ones: Website Mistakes Part One and Website Mistakes Part Two.
Off-page or off-site tactics are things you do that involve other websites or web based tools (ie are not to do with your site). These are primarily about stuff that drives traffic (ie visits) to your website.
Friday, 15 January 2010 13:24
Following from the previous post "Five website mistakes", we continue talking about common problems with websites. These are on-page mistakes. Other issues that relate to off-page activities will be included in the third and last post!
Monday, 11 January 2010 17:05
Recently we had reason to review a bunch of small business websites. Similar things came up, so we're sharing these as real problems we observed. This post includes the first five, and we'll post the others in bite-sized chunks.
Whatever your website challenges, at least make sure you're not doing the following.
Saturday, 12 December 2009 16:43
According to Netcraft, there are approximately 233 million websites in the world.
The total number of web pages indexed by Google is estimated to be 9 billion.
Internet users numbers is estimated at over 1,730 billion.
Tuesday, 01 December 2009 00:00
According to global web traffic statistics counter, New Zealanders are quicker to move from the ageing Internet Explorer version 6.0 than the rest of the world. Our use sits at 11.92% compared to a global 21.75%.
A greater percentage of us are using Firefox (29.37% compared to 25.83% globally).

It looks like more of us have upgraded to IE7 (44.19% compared to 39.1%) but the stats suggest some people who are making the move from IE6 have jumped to Firefox instead of IE7.
Our statistics are similar to 'Oceania'. So if your customer base is in NZ and Australia, 30% of your users are using Firefox, with about 5% using Chrome or Safari.
We don't know about you, but we couldn't afford to ignore 35% of our user base, so make sure you test your website functionality for IE7 and Firefox 3.0 at the least, and ensure the design gracefully degrades for IE6, Chrome and Safari.