Social Media Useage Statistics
Thursday, 18 June 2009 15:47
Updated:
References to Social Media statistics sources with more up to date statistics.
I can’t remember how I found
these stats (a random Twitter post I think) but came across some interesting statistics out of the US. It pays to take note of what is happening in the US as they are usually ahead of NZ in terms of general web trends, leaving aside the different product/service offerings. These stats come from interviews with the general US population over aged 18, during May 2009. Margin of error is up to +/- 7.5%.
- 54% use Google for search, followed by 22% for Yahoo/MSN.
- Relevant results (45%) is the main reason why people use a particular search engine most often, followed by force of habit (38%) and trust in the brand (35%).
- Participation in social networking sites shows Facebook with 40%, MySpace 38% and Twitter at 14%. Of those earning over 75K ($111,000 per annum) the difference increases to 14% in Facebook’s favour.
- Of the 14% of Americans with Twitter, only 48% use them more than once a month
- 40% of Twitter users are not supportive of any kind of advertising or subscripting fees (maybe they’re in the 51% that don’t use it often?)
- 90% of consumers are not familiar with the term Cloud Computing
- 92% do not currently pay for subscriptions to online content (bad news for news publishers)
- 66% say they would not pay for any kind of news
- 87% would not ever pay a subscription fee to read a blog (there goes that idea)
