Twitalyzer - a measure of your twitter success

Monday, 26 October 2009 10:15

Updated: After following a link on Twitalyzer to the Web Analytics Demystified website, our anti-virus software blocked a potential threat. Don't know whether the site was trying to do something legitimate or not but couldn't take the risk! We've learnt not to argue with Kaspersky. This would normally result in the post about the particular tool or service to be withdrawn. But the advice still looks worthwhile so I'm leaving it there, but follow Twitalyzer links at your own risk.

Original Post:

If social media is part of your marketing mix, Twitalyzer might prove to be a useful tool. Not because it necessarily assists specifically with your marketing efforts, but because it provides some guidance about how to get more out of Twitter. Based on ratings across a number of elements: Influence, Signal, Generosity, Velocity and Clout you can test how successful you are.

Your success rating is based on (this is summarised):

1. Influence:

• Number of followers
• How often other people retweet you
• How often you retweet others
• How much you engage others in conversation
• Whether you write frequently

2. Signal - the frequency of the following elements:

• References to other people (use of "@")
• Links to URL's
• Hashtags (use of "#")
• Retweets (use of "rt")

3. Generosity - the ratio of retweet's to all updates

4. Velocity - how many tweets you do how often

5. Clout - the number of references to you (use of "@you") as percentage of total possible references.

So to be more successful on Twitter, at least by Twitalyzer's measures you need to:

• Follow people and have them follow you
• Retweet
• Be retweeted - so it means tweet something useful in the first place. Tweets with links to articles or webpages seem to be the most popular for retweeting
• Tweet often
• Reply to people's tweets
• Use hashtags.

Any other suggestions?