Claim your Facebook Business Page user name (vanity url)

When you setup a page on Facebook the URL will be something like www.facebook.com/your-page-name-1248972121.

This looks pretty ugly if you were to try and include it on any material like a business card or email signature!

But once you’ve got 25 people liking your page (aka fans) you can apply for your username (also called a Facebook vanity URL).

Claiming a friendly username makes your page easier to find and looks more professional.


Try and come up with one that is appropriate for your brand name but easy to remember and read.

Once you claim your username YOU CAN'T CHANGE IT – so choose carefully!

How to set your Facebook user name

You have to be an administrator of a page before you can do this.

  1. Go to www.facebook.com/username and select your page from the drop down (as illustrated below)
    facebook-username
  2. If you get the message “CatsRus is not eligible for a username at this time. In the future, CatsRUs will be able to set a username” it means you don't have enough fans yet!
  3. Once you’ve selected your page, a box will appear on the right for you to enter your preferred username. 
    Usernames can only contain A-Z, a-z, 0-9 and full stops - no breaks!
  4. You may find your business name has already been claimed by someone, in which case you may have to get creative – try adding a location such as “CatsRusNZ”
  5. Once you have one that is available, confirm your page name.

And that's it!