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Keywords in the URL or Filename
In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google...
In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google...
Sunday, 25 July 2010 15:00
Ideally, your marketing should be integrated. But when you don't have the time or resources to do both, you have to choose which to do first - social media or search engine optimisation?
Wednesday, 07 July 2010 00:00
Keyword phrases are critical for the success of your website. These are the search terms that people use when looking for products and services and the basis for your search marketing activities.
For professionals and those wanting serious insights, a paid tool is probably what you need, but there are also free tools that can get you started on discovering your keywords.
Monday, 14 June 2010 00:00
Once you join Twitter, it doesn't take long before you realise that the Twitter.com interface isn't that useful once you get more than a few dozen followers.
After trying and quite liking TweetDeck (TD) for a while, I changed to Hootsuite which started as a Twitter account manager but has implemented integration with other platforms, including recently - Wordpress.
Sunday, 02 May 2010 17:51
One of my standard comments Facebook is "Facebook has the worst usability on the planet". Ok, I'm exaggerating, but here's why I think Facebook is hard to use (and therefore ripe to be knocked off it's perch)
Wednesday, 21 April 2010 07:49
Our local Aussie Butcher in Birkenhead has started a Facebook page.
Although they've only just started posting regularly, it's a great example of how to use a Facebook business page to build relationships with your customers and encourage repeat business.
Friday, 29 January 2010 12:56
'Social Media Guru' is the latest cool job to have.
Posts and articles are starting to crop up all over the web, to help people avoid the sharks. So, how do you know if you can trust the web/marketing/comms person standing in front of you with your social media communications?
Monday, 26 October 2009 10:15
Updated: After following a link on Twitalyzer to the Web Analytics Demystified website, our anti-virus software blocked a potential threat. Don't know whether the site was trying to do something legitimate or not but couldn't take the risk! We've learnt not to argue with Kaspersky. This would normally result in the post about the particular tool or service to be withdrawn. But the advice still looks worthwhile so I'm leaving it there, but follow Twitalyzer links at your own risk.
Original Post:
If social media is part of your marketing mix, Twitalyzer might prove to be a useful tool. Not because it necessarily assists specifically with your marketing efforts, but because it provides some guidance about how to get more out of Twitter. Based on ratings across a number of elements: Influence, Signal, Generosity, Velocity and Clout you can test how successful you are.
Saturday, 10 October 2009 09:57
Latest darling of the social network landscape - Twitter - featured on the local breakfast show recently. An 'expert' (don't know if he is or isn't one) suggested that Twitter wasn't for everyone.
Many small business owners must have breathed a sigh of relief.
Tuesday, 21 July 2009 11:18
Everyone's talking about Twitter. For a change, this post is not to point out that Twitter does not make money and it's still a mystery to most as to how they plan on doing so. To balance it out, here's some reasons to use Twitter if you're in business.
Tuesday, 30 June 2009 09:52
Today I read a tweet that someone had joined WeFollow. Looked interesting so I checked it out.
What WeFollow does is reasonably self explanatory - according to the page title it's a 'A User Powered Twitter Directory'.
But I'm a bit slow and a bit suspicious so I like to find out more about a service before I sign up for it. But I couldn't find any page or section that described what WeFollow does.
The Terms and Conditions state under the section 'Description of Service' that " Subject to full compliance with the Terms of Use, WeFollow may offer to provide certain services and content, as described more fully on the Site, ("Services"). Ok - so where are they described "more fully'?.
Perhaps someone will find it and tell me where it is, but the point is that it should be easy to find the description of a service.
What was of even more concern was that if you click on 'Add Yourself to WeFollow' Twitter asks for permission to access and update your data and a friendly reminder to "ensure you trust this website with your information before proceeding". I question anyones ability to do that without knowing exactly what the site does and doesn't do - as stated by the provider.
WeFollow was developed by Kevin Rose who was involved in starting up Digg. I only know this from reading an article on CNET - which I searched for to find out what WeFollow was and how it worked. Helpfully, the article also told me what you have to do to add yourself.
WeFollow will probably be picked up by a lot of Twitter users, particularly those that have been around for a while. But if Twitter goes main-stream (assuming it will) application developers will have to do better if they want to attract late or cautious adopters. Or they risk being overtaken by those that do the basics better.
These kinds of omissions aren't uncommon, so in fairness WeFollow aren't alone. In fact many web sites fail to provide a clear description of who they are and what they do. So, we'd recommend the following for all web sites and services:
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