Monday, 19 April 2010 10:29
Your target customer may find you via an online directory because their search results carry more weight.
Most (but not all) online directories such as Finda, NZS.com and the Yellow pages do not provide SEO benefit because they add something called a 'no-follow' tag to links back to your website. But some do.
More importantly, these directories are bigger, have more content and better search 'rank' than most small business could ever hope for. So use it.
Your listing in Finda, NZS.com or Yellow.co.nz could come up on the first page if you create focused listings (using your keywords of course) in those directories. And does it matter that it's their listing or your website if the searcher clicks on it?
One of our clients gets 36% of their website visitors from online directoris such as the yellow pages (17%) and Search NZ (11%).
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