How to get on the front page of Google (Part 6)

Thursday, 06 May 2010 16:41

Link building can be a long hard road, but social network participation includes linking to content of interest - so use this behaviour to develop back links to your content.

Social media - great content attracts attention

Not all social media platforms are good for search optimisation.

Mashable, the Social Media Guide has an excellent article Social Media and SEO: the 5 Essential Steps to Success

Social Media Strategy in summary

Before you start, make sure your content is optimised

Then:

1. Find your audience - where they go and what they are interested in - and what they share.

2. Define your objectives. Objectives and measurements for social media are different to traditional marketing ones.  Think about measures such as mentions, recommendations or the amount/depth of discussion.

3. Establish a game plan. Focus on content that encourages interaction by active promotion and easy sharing.

4. Create a tactical mix. Whatever your tactical mix it will be an investment - time, relationships and creation of content optimized for keywords.

5. Measure your goals.