30 Ways to generate traffic to your website

Tuesday, 13 July 2010 00:00

Both offline and online...

Tips for choosing the right domain name

Tuesday, 01 June 2010 10:12

What is your website address? 

Your address, or 'domain name' should be relevant to your business, easy to remember and assist with search optimisation.

How to attract visitors with news articles

Tuesday, 06 April 2010 00:00

Traffic is the lifeblood of a website.  But you need something to encourage visitors.

How about up to date news from your industry - but what do you use as source material?

Google news alerts, come on down!

Marketing wakes up

Monday, 21 December 2009 07:38

Recently there has been quite a bit of noise in the form of blogs and articles about how 2010 is going to be the year that social media overturns traditional marketing promotion approaches.  Ad agencies will focus on^*:

• Engagement instead of interruption
• "One to one" marketing instead of "one to many"
• Creating consumer-to-consumer communications instead of brand-to-consumer communications
• Robust analytics and tools to measure effectiveness
• Channel plans instead of media plans.
• Charging for value created instead of hours worked

There seems to be an awful lot of fizz and excitment around.  It all comes down to a basic premise that it's now all about consumer's conversations, rather than selling them messages and information. The TV news last night had a piece about small retailers abandoning traditional promotional methods and utilising Twitter to talk to their customers.

All this will come as no surprise to account managers, good sales and customer service representatives - who have know for years that it's all about forming relationships with customers and talking to them (not at them).

As an aside, this brilliant piece Olivier Branchard Basics of Social Media ROI should be required reading.

^*From "16 Risks Small-to Mid-size Ad Agencies Can't Afford to Take"

Clickthrough and conversion rates

Monday, 27 July 2009 07:09

Chitika (makes me want to sing that Abba song), a search advertising business reported that the ad click rate for Google is 0.97%. For Yahoo it's 1.24%.

These are useful figures to have at hand for people who want to know what sort of response level they should be getting for their advertising spend.

It sounds low, but according to Maxum, the average response rate to the old fashion direct-to-your-snail-mailbox marketing is only 2%. Whew - that's a lot of trees.

The average conversion rate for websites