6 reasons why you should update your website all the time

Friday, 28 May 2010 10:03

There are very good reasons why you should update your website on a regular basis.

Here's six of them.

1.Interesting = traffic

People will keep coming back to your site if there is going to be something new and interesting on it. More traffic = more customers.

2. SEO

It helps with search engine optimisation. Google likes websites that are updated on a regular basis.

3. Shows you're open

New content like news and industry updates let's people know your business is active and communicating with it's customers. There is nothing worse than a news section or blog that hasn't been updated for six months. People will think you are either on holiday, the business has closed or worse – you don't care.

4. Building your content

It demonstrates knowledge of industry and topic. Adding guides tips or commentary will, over time, grow your website into a body of work that show off the depth of knowledge, range of products or expertise available to customers.

It can make small businesses look bigger than they really are.

5. Marketing

It encourages back-links and mentions. Fresh, on-topic content encourages people to link back to your site from their websites, blogs, Twitter stream or Facebook page. You get a social media marketing and search optimisation boost in one go.

6. Inspiration

It gives you something to tweet about. Wondering what to put on your Facebook business page or what to tweet about ?. Link back to your latest content – easy as!