Latest from the Essentee blog
Keywords in the URL or Filename
In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google...
In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google...
Thursday, 26 August 2010 11:16
In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google prefer) - keywords in the path or url?
Sunday, 25 July 2010 15:00
Ideally, your marketing should be integrated. But when you don't have the time or resources to do both, you have to choose which to do first - social media or search engine optimisation?
Monday, 19 July 2010 10:05
I was reading a discussion today about online forms and how invasive they are.
Imagine a store where the owner stood by the door and told you they had the most amazing shoes ever inside.
But to get in and have a look, you have to give him your name, address and shoe size!
You'd walk away, right?
Tuesday, 13 July 2010 00:00
Both offline and online...
Wednesday, 07 July 2010 00:00
Keyword phrases are critical for the success of your website. These are the search terms that people use when looking for products and services and the basis for your search marketing activities.
For professionals and those wanting serious insights, a paid tool is probably what you need, but there are also free tools that can get you started on discovering your keywords.
Monday, 14 June 2010 00:00
Once you join Twitter, it doesn't take long before you realise that the Twitter.com interface isn't that useful once you get more than a few dozen followers.
After trying and quite liking TweetDeck (TD) for a while, I changed to Hootsuite which started as a Twitter account manager but has implemented integration with other platforms, including recently - Wordpress.
Tuesday, 01 June 2010 10:12
What is your website address?
Your address, or 'domain name' should be relevant to your business, easy to remember and assist with search optimisation.
Monday, 31 May 2010 09:15
A woman in the US is suing Google for leading her (via Google Maps) onto a highway, where she got hit by a car reports Search Engine Land.
While the scenario is ridiculous to most reasonable people, it is an illustration of why you should put terms on your website, mainly to protect yourself from people who don't want to take responsibility for their own decisions.
This is particularly the case if you link to other sites or contain any information that could be considered 'advice'.
Friday, 28 May 2010 10:03
There are very good reasons why you should update your website on a regular basis.
Here's six of them.
Thursday, 06 May 2010 16:41
Link building can be a long hard road, but social network participation includes linking to content of interest - so use this behaviour to develop back links to your content.
