Articles and guides

These articles have been written by Essentee to help you understand some of the important things about managing websites. We'd love to hear your feedback on what you found useful or interesting. If there's an area that you'd like to see covered, let us know!

Web provider checklist

Are you looking for someone to work on designing or developing your website?

Our web provider checklist tells you what to look for in a web provider and what areas to ask them about.

It's a must have if you are about to shop around!

 

Social Media Statistics

This list is a collection of references to sites and reports related to social media gathered while doing research on the use of Social Media in NZ.

   

Tips for a great website

There are many factors to consider to make for an effective website, but we've compiled some of the key ones to get you started.

   

Good web content guide

It's not easy putting together content that is targeted, effective but optimised for search.

It can be a balancing act between keeping it short and including enough information to cover all the points.

   

Tips for persuasive web copy

Web copy, in contrast to content, persuades the reader to do something.

Otherwise known as sales or marketing copy, it's a different beast than web content. 

   

Guide to Google Analytics

Google AnalyticsTM is a powerful web reporting tool - and it's free. 

   

Online Directory List

We've compiled a list of suggested online directories as part the 'first stage' of link development for your website.  We don't guarantee a result from listing on these sites - link building is one tactic in a range that contribute to search optimisation

   

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