Promote your site to get more visitors
Great site but not enough traffic?
Visitors are your website's lifeblood. Without visitors it doesn't matter how nice it looks.
You should:
- Have a marketing plan in place that cover online and offline tactics
- Consider paid search advertising to get on the front page of Google quickly
- Carry out organic search optimisation activitiesso it is easy to find you
- Have content that attracts and engages people - so they want to share it
- Have a link building strategy in place
- Use social media to communicate with people and promote your brand
- Continually review your statistical reporting to refine your promotional activities
Am I doing it right?
If you have this step in place you will:
- Know where your traffic is coming from - which search engine, which referral site
- Know which keyword phrases are getting the traffic
- Either have a paid advertising campaign in place - or know why you don't yet
- Have your site listed in a number of online directories (NO - not hundreds, just the right ones)
- Have a backlink strategy in place
- Be promoting your site in places where your target audience will see you
- Be using social media in a way that supports your goals. This includes blogs, social networks, Twitter, video etc
- Have your website address on EVERYTHING - pens, business cards, t-shirts etc
